Hotels and airports under pressure: the Easter tourism challenge in Colombia
Authorities ask that recommendations for visiting Monserrate during Easter be heeded. Photo: EL TIEMPO /SERGIO ACERO YATE
TL;DR
- Colombia's tourism sector is experiencing a significant recovery, with over 22 million non-resident visitors between August 2022 and December 2025.
- Easter week presents a critical operational challenge for the HORECA sector (hotels, restaurants, and cafes) due to increased demand and limited resources.
- Key challenges include staff scarcity and turnover, rising logistical costs, and higher customer expectations regarding hygiene, sustainability, and efficiency.
- Solutions like Tork PeakServe are being introduced to improve operational efficiency in high-traffic areas, offering more services and reducing refill times.
- Efficient supply management, process optimization, and adaptation to new consumer demands are crucial for maintaining competitiveness and sustainability in Colombia's tourism industry.