"Blue Mom" started her business during the pandemic and today helps other businesses shine in Cartagena
Her youngest son's autism diagnosis and the COVID-19 pandemic in 2020 motivated Karen Guavita to start a business to help other women in Cartagena and accompany her little Maximiliano in his treatment.
TL;DR
- Karen Guavita started a business in 2020, motivated by her son's autism diagnosis and the COVID-19 pandemic.
- Her business idea went viral after she posted a video of herself making a bottle warmer for her baby.
- She transitioned from selling online from home to opening her first physical store, seeing it as an opportunity to help other women.
- Guavita organized fairs and bazaars to support other women entrepreneurs, especially during challenging times.
- She created "Rincón de Maxi," a space offering sensory and educational games to support children with autism.
- Guavita identifies as a "blue mom" and connects her entrepreneurial drive with supporting other mothers and empowering women.