Mundial 2026: FIFA y TikTok logran importante acuerdo para el torneo
La red social TikTok será la plataforma preferente de la FIFA para el Mundial 2026, que se celebrará entre el 11 de junio y el 19 de julio, con el objetivo de convertirla en “referencia para aficionados y creadores durante el torneo”, según informó este jueves la organización en un comunicado.
TL;DR
- TikTok is FIFA's preferred platform for the 2026 World Cup (June 11 - July 19).
- The agreement aims to make the tournament a benchmark for fans and creators.
- Audiovisual rights holders can exploit content, broadcast live moments, and monetize coverage on TikTok.
- FIFA believes the partnership will increase the World Cup's accessibility, especially for younger demographics.
- A similar collaboration during the 2023 Women's World Cup resulted in billions of views.
- The 2026 World Cup's TikTok content center will feature unique content about participating teams, stickers, filters, and gamification.
- Selected content creators will get access to exclusive moments and archival footage.