economy
Cinema is experiencing a new boom: this is how Royal Films wants to capitalize on the World Cup fever to grow this year
Habib Osman, president of Royal Films. Photo: Courtesy
TL;DR
- Royal Films will broadcast 30 matches from the 2026 World Cup, including Colombia's first three games.
- The company expects a 15-20% sales increase in 2026.
- Royal Films is expanding with new screens in Cali and Soacha.
- They are enhancing the cinema experience with technology, comfort, and improved food and beverage options.
- The Colombian cinema industry is growing at a double-digit rate.
- Royal Films has a social focus, bringing free cinema to underserved municipalities.
- Artificial intelligence is seen as an opportunity to reduce production costs and time.
- Average ticket prices in Colombia are among the most affordable in Latin America.