E-commerce in Colombia reached COP 145.4 trillion in 2025, marking a historic record
E-commerce in Colombia closed 2025 at its highest level since 2019: 684.6 million transactions and sales of COP 145.4 trillion, according to the Colombian Chamber of Electronic Commerce (CCCE).
TL;DR
- Colombian e-commerce recorded 684.6 million transactions and COP 145.4 trillion in sales in 2025.
- This represents a 19.9% increase in transactions and an 11.1% increase in sales value compared to 2024.
- E-commerce sales have multiplied by over four times since 2019.
- The fourth quarter of 2025 saw strong dynamism, with transaction volume up 18.2% year-on-year.
- The average ticket value continued to fall, decreasing by 7.4% in 2025 to COP 212,373.
- Technology led in total transaction value (17.3%), while Entertainment dominated in transaction volume (25.78%).