Camila Escobar Leaves Juan Valdez Presidency and Heads Towards Colfuturo Direction
Camila Escobar Corredor, CEO of Procafecol. Photo: Courtesy
TL;DR
- Camila Escobar is leaving her position as CEO of Procafecol, the parent company of Juan Valdez.
- Her departure is effective April 30, 2026, and follows a strategic mission to transform the company and strengthen the Juan Valdez brand globally.
- Escobar is reportedly moving to become the executive director of Colfuturo, shifting her focus to talent development.
- The Board of Directors has accepted her resignation and expressed gratitude for her service.
- Carlos Arturo Azuero Perdomo has been appointed as the interim executive president.
- A structured process with specialized advisors will be used to select the new CEO.