Frisby: How the Renowned Chain Faces Minimum Wage Increases; Will Invest $65 Billion This Year in Colombia
Sara Baena, General Manager of Frisby. Photo: Mauricio Moreno/CEET
TL;DR
- Frisby will invest $65 billion pesos this year for network expansion (over 300 restaurants) and increased production capacity.
- The company projects double-digit sales growth, surpassing one trillion pesos.
- Frisby is opening 11 new restaurants this year, including a new flagship location in Bogotá with advanced technology and digital integration.
- The investment also covers expansion for the Wings brand and infrastructure upgrades.
- Frisby is innovating its product portfolio, with a focus on chicken burgers and entering the young market with snacks.
- The company is actively working to maintain employment despite minimum wage and reduced workday increases by focusing on productivity and operational simplification.
- Frisby continues to invest in social programs, contributing $8 billion pesos through its foundation.
- A legal process in Spain regarding distinctive signs is ongoing, with current precautionary measures prohibiting the counterparty from using them.