Pandora enters the platinum-plated jewelry segment to strengthen resilience against rising raw material costs
Berta de Pablos-Barbier, CEO of the company. Photo: Courtesy
TL;DR
- Pandora is introducing jewelry with a platinum plating.
- This expansion offers consumers more precious metal options.
- The company was named the 'most sustainable consumer brand in the world' by Corporate Knights.
- Pandora's sustainability strategy includes using recycled materials, reducing emissions, and adopting renewable energy.
- The CEO stated that this innovation responds to changes in raw material costs.
- The new platinum-plated pieces will be available in the coming months.