The Macallan brand joins one of the best bars in the world: what is the alliance about for consumers?
The Macallan bets on author mixology. Photo: Courtesy
TL;DR
- The Macallan whisky has partnered with Handshake Speakeasy, a globally recognized bar from Mexico City.
- The alliance aims to strengthen The Macallan's presence in premium mixology in Latin America.
- The collaboration will focus on integrating single malt Scotch into contemporary cocktail creations.
- Handshake Speakeasy bartenders will embark on a "guest bartending" tour in various Latin American countries, presenting exclusive creations.
- The tour has already included stops in São Paulo and Bogotá, with future events planned for Mexico.
- The initiative aims to highlight local ingredients and explore new ways of consuming whisky in high-end cocktail settings.
- Both brands emphasize the potential of single malt Scotch for author mixology due to its complex flavor profile.
- The partnership will also include educational sessions and immersive experiences focused on premium mixology.