Book Day: Online book sales grow 70% in Colombia driven by finance and personal development
Book purchase orders have grown 70% so far this year. Photo: iStock
TL;DR
- Online book sales in Colombia increased by 70% in orders and 47% in revenue year-to-date in 2026.
- Personal development and finance books are the most in-demand online titles.
- The national average ticket price for books is $104,043, with an average of two products per transaction.
- E-commerce is expanding access to books beyond major cities, with Bogotá and Antioquia leading sales volume.
- Boyacá shows a significantly higher average ticket price ($229,767) compared to the national average.
- The digital channel complements physical bookstores and publishers by extending their reach geographically.
- Augusto Otero, Country Manager of Tiendanube in Colombia, highlighted the digital channel's efficiency for accessing culture and knowledge.