economy
Pelíkano, the Ecuadorian timber company, sees options for continued growth in Colombia amid trade tension
Naira Alfonso, general manager of Novopan in Colombia. Photo: Courtesy/Pelíkano
TL;DR
- Novopan, a manufacturer of Pelíkano wood panels, is committed to the Colombian market despite trade tensions between Colombia and Ecuador.
- The company has implemented an adaptive strategy to overcome logistical difficulties and increased operating costs, ensuring these are not passed on to consumers.
- Novopan is the largest wood panel manufacturer on the Pacific coast of America, with key markets in Ecuador, Colombia, and Peru, and is expanding into Mexico.
- The company emphasizes innovation in design and finishes, launching new collections with realistic wood textures and metallic finishes, including a color inspired by the Galápagos tortoise shell developed with AI.
- Novopan has a significant forestry operation in Ecuador with over 16,000 hectares of forests, backed by biological and genetic research.
- Despite uncertainties, Novopan believes in Colombia's opportunities and is investing in growth, consumer education, and professional development programs for industry professionals.