Consumidores colombianos prevén aumentar su gasto en los próximos meses pese a preocupaciones económicas

TL;DR

52% of Colombian consumers plan to increase their total spending in the next six months.
This spending increase is projected despite 32% of consumers believing recent geopolitical events could slow economic growth.
Categories expected to see higher spending include leisure travel, basic foods, and personal care items.
Snack foods and alcoholic beverages are the only categories anticipated to see a spending decrease.
The use of generative AI for purchasing decisions has increased from 29% to 47% in the past year.
46% of respondents use AI to evaluate products and brands, similar to its 47% use for work.
Seven out of ten consumers consider environmental impact, but only 1-9% will pay more for sustainable options.
While 57% are willing to try new brands, 80% end up choosing familiar ones.

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