Electric cars continue to be desired by the public: these were the best-selling car brands in March
Portafolio Journalist 04/02/2026 10:04 Updated: 04/02/2026 10:04
TL;DR
- Colombian auto market had a record start to 2026, with March sales up 53.4% year-over-year.
- Electric vehicle registrations grew 267% in March, and hybrid vehicles by 72.3%.
- Kia was the top-selling brand in March (14.3% market share), followed by Renault (9.9%) and Tesla (8.7%).
- SUVs led segment growth with a 248.5% increase.
- The Tesla Model Y was the best-selling model in March.
- Bogotá led regional growth with a 121% increase in registrations.
- The market is transforming with electrification and the rise of new brands.