This is the expansion plan in Colombia for Aruma stores, by the Peruvians who bought Cromantic
Adelaida Arango, general manager of Aruma. Photo: Courtesy: Aruma - JuanMera
TL;DR
- Aruma, owned by Peruvian group Lindcorp, has opened 30 stores in Colombia in less than a year.
- The company plans to expand to at least 75 stores by 2026 and 200 in the medium term.
- Aruma offers an omnichannel beauty retail experience with a multi-price, multi-brand, and multi-category approach.
- The brand emphasizes autonomous exploration, allowing customers to try products freely at their own pace.
- Aruma's portfolio includes over 120 brands across makeup, skincare, haircare, fragrances, and more, with a focus on global trends like Korean beauty.
- The recent opening in Bogotá's Zona T is a strategic move for brand positioning and visibility.
- Aruma currently operates in Peru, Colombia, and Mexico, with over 190 stores across the region.
- The company has generated over 200 jobs in Colombia with its 30 store openings.