Chinese giant Midea consolidates Colombia as its operations center for the Andean region
Juan Pablo Barrios Country Manager of MIDEA Photo: Courtesy/Midea
TL;DR
- Colombia is the operational hub for Midea's Andean region, covering Ecuador and Venezuela.
- Midea holds approximately 20% market share in Colombian air conditioning, selling over 120,000 units in 2025.
- The company aims to capture 10% of the total home appliance market in Colombia.
- Projected sales for 2026 are $65 million, up from $48 million in the previous year.
- Midea is introducing the premium brand Teka into the Colombian market.
- The company is expanding its B2B business, including HVAC solutions and new categories like elevators.
- Midea invests 4% of its operational income in innovation, focusing on AI, connectivity, and inverter technology.
- The company manufactures 50% of the world's microwaves and over 40% of air conditioners globally.