Efficiency is no longer enough: companies must adapt to the new global order
Manuel Antonio Fernández-Villacañas Marín, Professor at EAE Business School. Photo: Fernando Ariza/Portafolio. Photo:
TL;DR
- Colombia possesses high potential but faces structural challenges in a context of geopolitical instability, economic competition, and technological advancement.
- Manuel Antonio Fernández-Villacañas visited Colombia to foster academic and business alliances, emphasizing knowledge transfer and cooperation.
- Colombian educational institutions are robust, offering a solid academic base for strategic partnerships.
- While Colombia has a positive international image, insecurity remains a significant limitation to prosperity.
- Colombian businesses have strong potential but often focus internally, posing a risk in an uncertain global environment.
- Companies need strategic resilience, not just traditional efficiency, to adapt to external scenarios and develop alternatives.
- Key logistical challenges stem from external instability affecting supply chains, necessitating shorter, digitized, and diversified chains.
- Nearshoring is gaining relevance for reducing risks and improving response times in production and distribution.
- Artificial intelligence facilitates efficiency, enhances decision-making, and complements technologies like robotics in logistics.
- Transformative and ethical leadership is required, focusing on facilitation, motivation, and integrating sustainability.
- Effective governance in turbulent times involves anticipating disruptions, understanding emerging dynamics, and fostering flexible, adaptive organizational models.
- The 'triple helix' model (state, business, academia) is crucial for generating comprehensive solutions to current challenges.
- Small and medium-sized enterprises are vital to the economy, driving employment and innovation.
- Colombia's people are resilient, creative, and adaptable, key traits for success in a changing world.
- Academia's role is to contribute knowledge and help anticipate changes, benefiting those who adapt and collaborate.