El camino de la empresa Frisby para fortalecerse en medio del litigio internacional en el que está

TL;DR

Frisby, a Colombian restaurant chain founded in 1977, is engaged in a legal battle in Spain concerning the unauthorized use of its brand name.
The company's reputation in Colombia has significantly improved, with Frisby ranking 36th in Merco Empresas Colombia's 2025 corporate reputation study, up from 126th in 2024.
Frisby's president, Liliana Restrepo Arenas, also saw a substantial rise in her personal reputation ranking, moving to 16th place from 79th.
Frisby is planning to open new restaurants in Barranquilla and Medellín as part of a $98 billion COP investment for 2025, which also includes remodeling and technology upgrades.
The company projects sales to surpass one trillion pesos in 2025, following a 13.83% increase in operational income in 2024.
Frisby has a policy of inclusive and sustainable supply chain management, focusing on relationships with small agricultural producers and vulnerable populations.
In Spain, a court ordered Frisby España to temporarily suspend the use of the brand name while the legal dispute is resolved.
Frisby España has appealed the court's decision and postponed its planned opening date.

Weiter zum Originalartikel