Conscious Consumption Gains Ground Among Colombian Women: 87% Prefer Sustainable Products
65% of female consumers would be willing to pay more for sustainable products. Photo: iStock
TL;DR
- Conscious consumption is a key determinant in purchasing decisions, globally and in Colombia.
- Sustainability, business ethics, and social impact are now primary criteria for consumers.
- 87% of women in Colombia state product sustainability increases their purchase likelihood, above the regional average.
- Over 70% of global consumers try to make environmentally responsible decisions.
- In Latin America, nearly 7 out of 10 people would change consumption habits to reduce environmental impact.
- Rising cost of living has impacted purchasing habits, with 91% of women adjusting routines.
- 80% of female consumers in Latin America consider sustainability in purchasing decisions.
- 65% of female consumers would pay more for sustainable products due to safe and ethical ingredients.
- 50% prefer brands with good environmental and social practices.
- 35% believe companies should not pass sustainability costs to consumers.
- Some companies are adopting regenerative business models with positive social, economic, and environmental effects.
- Companies integrate environmental conservation with economic development, supporting rural communities and preserving ecosystems like the Amazon.