Brand War: How Adidas, Nike, and Puma Dominate the 2026 World Cup Jersey Market
Just 36 days before the opening whistle, the 2026 World Cup is not only projecting football favorites but also accelerating competition in the sports brand market...
TL;DR
- JD Sports analyzed 54 national team kits using data from Google, eBay, and TikTok to determine popularity for the 2026 World Cup.
- Adidas leads in sponsorships with 8 teams, followed by Nike with 4, and Puma with 3.
- The top three most popular jerseys are Brazil (Nike), Portugal (Puma), and Japan (Adidas).
- Brazil's jersey leads due to Nike's sponsorship, the team's performance, global following, and aspirations for a sixth World Cup.
- Portugal's popularity is linked to Cristiano Ronaldo's participation in his final World Cup, and their kit is Puma's.
- Japan's jersey, sponsored by Adidas, is notable for its collaboration with Yohji Yamamoto's Y-3.
- Overall, Adidas will dress 14 teams, Nike 12, and Puma 11, with other brands covering the remaining selections.