Reconocido supermercado hizo impactante cambio y será competencia dura de D1 y Ara
El panorama del comercio minorista en Colombia está viviendo una de sus transformaciones más profundas de la última década. Lo que comenzó como un dominio absoluto de las tiendas de hard discount (descuento duro) como D1, Ara e Ísimo, hoy enfrenta un desafío inesperado por parte de un jugador histórico: Makro.
TL;DR
- Makro is challenging hard discount stores (D1, Ara, Ísimo) in Colombia.
- Makro has transformed to offer individual purchases at wholesale prices, eliminating membership requirements.
- New store formats, 'Urban Market,' have been introduced.
- Investments have been made in store remodels, ranging from US$2 million to US$4 million per branch.
- New features include coworking zones, cafes (like Juan Valdez partnerships), improved fresh sections with in-house bakeries and delicatessens.
- Makro offers a hybrid assortment of over 3,000 references, significantly more than hard discount stores.
- This move aims to attract customers by combining wholesale savings with retail convenience.