Women account for 57% of housing searches in Colombia and set new market priorities
Women buy more housing than men Photo: Fincaraíz
TL;DR
- Women constitute 57% of housing searches in Colombia, surpassing men's 43%.
- The 25-34 age group of women drives the majority of demand, prioritizing strategic locations, security, and urban connectivity.
- Women conduct more analytical searches, rigorously comparing options before contacting sellers.
- Location is the most influential attribute in housing decisions, followed by security and building amenities.
- Rentals account for 71% of women's housing searches, driven by a desire for mobility and labor flexibility.
- 29% of women's searches are for purchasing property, with a growing interest in new and social interest housing (VIS).
- Shared spaces like gyms and coworking areas are increasingly important in residential projects.