A Valentine's Day with More Pressure

TL;DR

Colombian flower exports reached US$2.397 million in 2025, a 2.1% increase, with the U.S. accounting for 80-90% of shipments.
Valentine's Day season saw over 65,000 tons exported, with coordinated efforts from airlines.
Profit margins are reduced due to currency revaluation, U.S. tariffs, and a significant increase in minimum wage impacting labor costs (50%-70% of total costs).
The sector needs a macroeconomic roadmap to mitigate currency appreciation and export distortions.
Temporary cost relief, improved logistics, seasonal capacity, alliances, and a robust cold chain are recommended to maintain competitiveness.
The sector's resilience is evident in its integration, market diversification, climate adaptation, and phytosanitary practices.
Without a favorable exchange rate and labor environment, the sector faces more adjustments than growth.

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