Carpas Ferrari reports up to 30% sales growth in Colombia despite local market challenges
Brenda Molina, CEO of Carpas Ferrari. Photo: Courtesy
TL;DR
- Colombian market for structures and coverings shows sustained growth.
- Carpas Ferrari reported sales increases of 20-30% in recent years.
- Consumer behavior has shifted, prioritizing product lifespan and quality over price.
- Technical criteria such as materials, warranties, and usage conditions are now key in purchasing decisions.
- Kiosk-type tents represent about 50% of Carpas Ferrari's sales, driven by commercial activities and events.
- Local manufacturers benefit from using national materials for better quality control and product traceability.
- Compliance, including delivery times, installation, and warranties, is crucial for customer satisfaction.
- The market is moving towards sophistication, with purchase decisions based on real value rather than just price.