Emprender es como el amor, pero del que exige estándar

En Medellín nos encanta hablar de emprendimiento. Lo celebramos, lo llenamos de eventos, lo convertimos en narrativa y, muchas veces, lo usamos como consuelo, ese lugar donde decimos: “por lo menos la gente está creando”. Y sí, una ciudad sin ideas o sin ganas de crear se marchita.

Emprender es como el amor, pero del que exige estándar

TL;DR

  • Medellín celebrates entrepreneurship but needs to evolve from a feeling-based approach to a professional craft measured by standards.
  • Colombia saw nearly 300,000 new companies in 2024, with Medellín contributing over 21,000, but only 33.5% survive five years.
  • High informality in the economy leads to survival-based entrepreneurship rather than long-term growth.
  • To become a global hub, Medellín must focus on processes, training, compliance, quality, and financial management, not just innovation.
  • Investors now demand fundamentals like sales, retention, and efficiency, indicating a need for higher standards in execution.
  • Success requires building companies with consistent processes, trained teams, and financial discipline to compete globally.