Laura Valdivieso took over the presidency of Asocolflores amid pressure from exchange rate, costs, and markets
Laura Valdivieso took over the presidency of Asocolflores at a decisive moment for Colombian floriculture, with the challenge of maintaining the competitiveness of a sector that exports nearly US$2.4 billion and generates more than 240,000 formal jobs.
TL;DR
- Colombian floriculture exports reach US$2.4 billion annually, making it the second-largest non-mining export after coffee.
- The sector generates over 240,000 formal jobs, with 60% held by women and 55% by single mothers.
- Key challenges include the appreciation of the Colombian peso, rising costs (labor, raw materials, fuel), and a 10% U.S. tariff on flower exports.
- 80% of Colombia's flower exports go to the United States, with diversification to Asian, Australian, European, and UK markets being a strategic goal.
- The industry is preparing for peak seasons like Mother's Day through initiatives like 'Plan Pétalo' to ensure efficient logistics and export quality.
- The sector is investing in innovation and research through Ceniflores to address climate and sanitary risks and improve market access.
- The first maritime export of flowers from Puerto Antioquia is a milestone in diversifying transport, reducing costs, and improving efficiency.