Due to the rise in prices, 75% of Colombians would switch to generic drugs
Lack of inventory and low digitalization also impact the shopping experience. Photo: Courtesy
TL;DR
- 75% of Colombian consumers would switch to generic medicines for cost savings.
- Nearly 40% of consumers have switched pharmacies due to medicine prices.
- Proximity is the main criterion for selecting a pharmacy (75%), but does not guarantee loyalty.
- Over 30% of Colombians spend more than $100,000 monthly on uncovered medicines.
- Lack of inventory availability is a major reason for consumers changing establishments (4 out of 10).
- 31% of Colombians are willing to pay for integrated wellness and preventive care plans.
- Categories like medical equipment, dermo-cosmetics, and chronic treatment support have growth potential.
- Despite high interest (95%), adoption of digital channels for medicine purchases is low in Colombia.
- Pharmacies that combine operational efficiency, optimized portfolios, and value-added services are best positioned for growth.