Legend Macaya Márquez wants to reach the 2026 World Cup: Argentine commercial goes viral
Argentina once again demonstrates that when it comes to football and emotion, advertising also plays in another league. Shortly before the 2026 North American World Cup, a transport platform has launched a campaign that is already going around the world, with a protagonist who needs no introduction: Enrique Macaya Márquez.
TL;DR
- A 91-year-old football journalist, Enrique Macaya Márquez, is the star of a viral Argentine commercial.
- The commercial depicts Macaya's efforts to find a way to attend the 2026 World Cup after previously attending 17 editions.
- He faces travel challenges until a ground transportation platform offers a solution.
- The ad highlights enduring passion for football and the desire to be part of history.
- Argentina is known for memorable World Cup-themed commercials that capture collective emotion.