EL COLOMBIANO turns 114: a century of tradition and 14 years of reinventing itself for new audiences
The newspaper EL COLOMBIANO turns 114 years old. We like to say it's 100+14 because we have a century of journalistic tradition and 14 years of transformation...
TL;DR
- EL COLOMBIANO celebrates 114 years, viewing it as 100 years of tradition and 14 years of transformation.
- Beatriz López, with 27 years at the company, has taken over as General Manager.
- The newspaper has achieved financial equilibrium and profitability in 2025.
- Digital transformation and content strategy have driven audience growth in both print and digital formats.
- EL COLOMBIANO attributes its financial health to cost management, revenue focus, shareholder support, and employee commitment.
- The newspaper emphasizes its commitment to rigorous and independent journalism as a pillar of democracy.
- Future challenges include elections, the World Cup, and continued audience and narrative growth.