Antioquia leads online spending for Women's Day in Colombia, how much do Paisas spend?
In the days leading up to International Women's Day, Antioquia consolidated itself as one of the regions with the most dynamism in e-commerce and...
TL;DR
- Antioquia led in average online spending in the days before International Women's Day, with a ticket promedio of $196,156.
- The national average ticket promedio during the analyzed period (Feb 21-28, 2026) was $140,273.
- Top spending regions included Antioquia, Bogotá, Santander, Valle del Cauca, and Tolima.
- Popular product categories were gifts, games and toys, apparel, health and beauty, and food and beverage.
- 53.2% of online stores in Colombia are led by women, indicating a significant female presence in e-commerce entrepreneurship.
- In 2025, women founded 51.1% of new companies established in Colombia.