Tinto
Preliminary projection 2025/26: production close to 12 million bags, with 11 million exportable. Photo: iStock
TL;DR
- Tinto in Colombia represents habit, identity, and is a fundamental part of social interactions and daily routines.
- The term 'tinto' originated from the Latin 'tinctus,' meaning 'dyed,' and was adopted for dark liquids, including coffee, as it spread in Colombia.
- Coffee became an economic cornerstone in Colombia, intertwining with national development and daily life.
- Internal consumption of coffee in Colombia averages two to three cups per day.
- Global coffee trends like espresso-based drinks (americano, latte, flat white) and manual brewing methods have entered the Colombian market.
- Marketing and a focus on coffee 'stories,' aesthetics, and promises are now significant, contrasting with the traditional 'tinto's' simplicity.
- Younger generations, especially in cities, are exposed to a wider variety of coffee choices, including cold drinks, plant-based milks, and flavored syrups.
- While consumption diversifies, the question remains whether the traditional 'tinto' will maintain its cultural significance among younger Colombians.