Ísimo anuncia la compra de 26 marcas propias de Merqueo
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TL;DR
- Ísimo acquired 26 private brands from Merqueo.
- The acquisition aims to strengthen Ísimo's product portfolio and market presence.
- Ísimo will gain access to Merqueo's technological advancements in logistics and inventory management.
- Brands like Siembra Dorada, La Chocolatera, Dimistri, Cheffy, and Serenity will be available in Ísimo stores.
- These brands will exclusively be Ísimo's by 2025.
- Ísimo operates in 144 municipalities nationwide.