'They no longer have anyone to sell to': the silent blow of Temu and Shein on San Victorino's wholesalers

TL;DR

Chinese digital platforms are causing a shift in consumption dynamics, directly affecting wholesale distributors in San Victorino.
The traditional model of regional merchants buying in San Victorino and distributing locally is weakening as customers buy directly online.
Wholesalers are experiencing reduced demand, leading to a significant drop in overall sales and impacting employment.
Unequal competition exists as formal merchants face taxes (VAT, income tax, ICA) that many digital platforms do not have to bear.
The sector is advocating for regulatory changes to balance market conditions and protect the role of distributors.

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