With a New Ally, Juan Valdez Plans to Double its Stores in Chile
Juan Valdez will retain 30% of the operation in Chile. Photo: Courtesy/Juan Valdez
TL;DR
- Juan Valdez has partnered with Copec in Chile for a new growth phase.
- Copec acquired 70% of the rights to operate Juan Valdez stores in Chile.
- The company plans to double its store count in Chile in the medium term.
- Expansion will include presence beyond major cities.
- Procafecol S.A. (holder of the brand license) will retain 30% ownership.
- The deal includes the 65% previously held by Falabella and an additional 5% from the Colombian parent company.
- Copec, a Chilean energy company, aims to strengthen its convenience offering with this acquisition.