'To grow, Colombia must offer security to private enterprise,' says Colombina president
César Caicedo, president of Colombina. Photo: Courtesy/Colombina
TL;DR
- Colombina's president, César Caicedo, asserts that Colombia's economic growth relies heavily on investor confidence and security for private initiatives of all sizes.
- Colombina experienced a satisfactory year in 2025 with growth and maintains optimistic outlooks for 2026, acknowledging national economic challenges like inflation.
- The company's investments are organic, focusing on equipment and technology to maintain competitiveness, with typical annual investment between 4% and 6% of sales.
- Colombina sells in over 60 countries, with a strong focus on the Andean region, Central America, the Caribbean, Spain, and the United States.
- Caicedo emphasizes that sustained economic growth requires a welcoming environment for private investment, advising against rhetoric that deters it.
- The company is adapting to regulatory changes concerning nutrition and product consumption in various markets, adjusting to legislation while maintaining its mission.
- Colombina's current campaign aims to spread joy through its products and operations, extending to employees, communities, and international markets.