health
Menstrual Hypervigilance, the phenomenon affecting 1 in 3 Colombian women
1 in 3 women live their menstruation in a state of alert due to fear of leaks Photo: iStock
TL;DR
- 1 in 3 Colombian women experience menstrual hypervigilance, affecting productivity and well-being.
- An estimated 17.3 million people adjust activities due to fear of leaks during menstruation.
- Menstrual hypervigilance causes mental load, micro-stress, and reduced concentration.
- 7.2% of women have had to halt routines because they felt unprotected during their period.
- Insecurity during the cycle restricts mobility and full participation in work and social spaces.
- Only 51.3% of women are aware of various menstrual management options.
- Nosotras developed Smart Protect technology to minimize leaks through an advanced absorption architecture.
- The innovation aims to eliminate the 'second of panic' where liquid is not immediately absorbed.
- The focus is shifting from product thinness to eliminating fear associated with menstruation.