FCF launched official Colombia national team glasses for the World Cup: what do they cost?
The Colombian Football Federation officially launched the commercialization of the institutional glasses of the Colombian National Team, a new product that is part of the brand positioning strategy for the 2026 United States World Cup. The accessory has already begun to circulate among fans and is currently used by the Colombian women's national team during their participation in the SheBelieves Cup, reinforcing their visibility on international stages.
TL;DR
- The Colombian Football Federation has officially started selling institutional glasses for the Colombian National Team.
- The glasses are part of the brand positioning strategy for the 2026 World Cup in the United States.
- The accessory is currently being used by the Colombian women's national team in the SheBelieves Cup.
- The glasses feature the national team's colors (yellow, black, and blue) and are made from a thermoplastic material (85% nylon) for lightness and resistance.
- Lenses are 1.0mm thick, polarized, anti-reflective, saltwater-resistant, and UV protected.
- The official price is $159,900 for adults and $141,900 for children (currently in pre-sale).
- Sales are exclusively through the official website www.lasgafasdelasele.com.
- Multiple purchase plans (Familiar, Doblete, Hat Trick) are available for groups and families.
- The initiative aims to boost sales, strengthen fan belonging, and create a more direct connection with the national team brand.