El presidente de EFE defiende en Fitur un turismo sostenible, equitativo e inclusivo ante incertidumbre
El turismo enfrenta nuevos desafíos en un mundo marcado por la incertidumbre global. En Fitur, expertos coincidieron en que la comunicación, la sostenibilidad y la inclusión serán claves para el futuro del sector.
TL;DR
- The tourism sector needs to focus on gender equality, labor inclusion, sustainability, innovation, and investments.
- Tourism should be a central focus of economic policies, especially amid geopolitical uncertainty.
- Knowledge transfer between the private and public sectors is considered an effective collaborative model.
- Global fragmentation is creating new tourism hubs outside traditional Western centers.
- The 2026 FIFA World Cup is expected to be a primary growth engine for the tourism sector.
- Communication is a fundamental aspect for the tourism industry, aiding its growth.
- The I International Summit on Communication and Tourism aims to become a significant knowledge source for professionals in both fields.
- The summit will address opportunities in tourist communication amidst destination tensions and news verification against disinformation.