'Fintechs' ya no solo son para empresas: ahora buscan a las personas

Este mercado sigue ganando terreno entre los ahorradores colombianos. Foto: Imagen de ChatGPT

'Fintechs' ya no solo son para empresas: ahora buscan a las personas

TL;DR

  • Bold, previously focused on business payment solutions, is now offering personal savings products in Colombia.
  • The new offerings include a digital savings account with a 10% effective annual yield and a digital CDT with a 12% effective annual yield.
  • These products are designed to be easily accessible and managed through the Bold app, aiming for a fully digital experience.
  • The move occurs during a 'rate war' in the financial sector, where traditional banks and neobanks are competing to attract deposits with better rates.
  • Bold aims to democratize access to competitive savings rates, previously more accessible to larger capital investors.
  • The company views this expansion as a catalyst for financial inclusion, encouraging Colombians to save and grow their money.
  • High interest rates from the Banco de la República have influenced financial institutions to offer better deposit conditions.