Marketing y ventas: los desafíos que enfrentan las pymes colombianas en un mercado cada vez más exigente
Un reporte de HubSpot revela que la desarticulación entre marketing y ventas está limitando el crecimiento de los negocios. Foto: Imagen de ChatGPT
TL;DR
- A HubSpot report shows that a disconnect between marketing and sales departments is hindering business growth in Latin America.
- Analysis of 3,000 calls with companies in Colombia, Mexico, Chile, and Argentina revealed common friction points.
- These friction points include manual processes, non-integrated tools, and limited customer behavior visibility.
- Failures in lead delivery and quality further impact commercial efficiency and growth sustainability.
- The report emphasizes that outdated work models, not just a lack of collaboration, are the primary barrier.
- Companies need to integrate marketing and sales more effectively, potentially using AI, to improve efficiency and achieve sustainable growth.
- The first 90 days of the year are identified as a strategic opportunity for businesses, particularly in Colombia, to review and optimize internal processes.