Esta es la marca colombiana de muebles de lujo que incluye a Venezuela en su plan de internacionalización del 2026

TL;DR

Zientte's sales reached nearly $20 billion in Colombia last year.
Growth was driven by a 68% increase in the institutional channel and a 54% increase in the virtual B2C channel.
The company aims for 15% growth in Colombia by 2026, targeting $23 billion in sales.
Zientte is expanding internationally, with a new store in Panama and plans for Venezuela, Ecuador, Costa Rica, the Dominican Republic, and Mexico.
The brand emphasizes its Colombian origin, authentic design, high quality, and customer trust as competitive advantages.
Future trends in luxury furniture include a focus on calm, authenticity, well-being, personalization, and sustainability.
Zientte is innovating in branding, digital strategies, and space visualization, alongside product development.
The company's international expansion began with Panama, with Venezuela being the next priority.
A falling dollar impacts export competitiveness but is mitigated by focusing on value over price.
Minimum wage increases and tax measures do not significantly alter Zientte's growth plans.

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