Beauty in Colombia: National Brands Would Gain Historic Ground in 2026
According to the most recent projections, the national market will not only exceed the regional average growth between 2026 and 2035, but will experience an unprecedented boom for local brands. It is estimated that Colombian companies could snatch between 3 and 6 market share points from international giants. With a valuation pointing to US$398.91 million, the sector is transforming, driven by a consumer who now prioritizes home technology, sustainability, and "national pride" in their personal care routines.