Quito Coffee Aims to Conquer the European Market with the Essence of the Chocó Andino
Quito Coffee, cultivated at over 1,200 meters above sea level in Ecuador's Chocó Andino, seeks to position itself in the European market as a specialty bean, highlighting its quality, sustainability, and connection to the capital's identity and biodiversity. In 2025, over 2,200 kilos were already imported to Europe, and its presence will grow at events like Coffee Fest Madrid.
TL;DR
- Quito Coffee is cultivated at over 1,200 meters in Ecuador's Chocó Andino, a UNESCO Biosphere Reserve.
- It aims to establish itself in the European market as a specialty coffee, highlighting quality, sustainability, and its link to Quito's identity and biodiversity.
- Barista Jairo Sanguña imported approximately 2,200 kg of Ecuadorian coffee to Europe in 2025, with projections for significant growth.
- The coffee adheres to sustainable practices, with at least 10% of profits supporting Quito's environmental fund.
- Quito Coffee achieved an SCA score of 84 points, classifying it as 'very good' and contributing to its market potential.
- The brand participated in events like Madrid Fusión and will be present at Coffee Fest Madrid in February.