tech
April 14, 2026
The urgent cannot devour the future
Managing Director & Partner of BCG, leader of the North Latam region (Colombia, Peru, Central America & Caribbean) for the firm. 04/13/2026 21:26 Updated: 04/13/2026 21:26
TL;DR
- 57% of CEOs feel urgent tasks disproportionately consume their time.
- Urgency often displaces focus from long-term competitiveness and future-defining issues.
- The risk of prioritizing the immediate over the important is heightened in contexts like Colombia.
- Around 70% of CEOs are actively engaging with AI, dedicating time to learn and strategize.
- CEO involvement in AI is vital for its strategic integration, not just technical expertise.
- AI's value hinges on organizational evolution, work methods, capabilities, and leadership.
- Transforming capabilities and adopting new dynamics requires sustained leadership attention.
- The challenge is to maintain focus on important long-term goals despite pressing urgencies.
- Organizations that fail to invest in future-defining elements like AI risk falling behind.
- Future competitiveness depends on leaders' discipline to dedicate time to strategic priorities now.