Así es como las aplicaciones de apuestas lo vuelven 'adicto' a ellas
Según la OMS cerca del 1,2 % de la población adulta mundial presenta un trastorno del juego Foto: iStock
TL;DR
- Gambling apps have transformed betting by offering constant access and using psychological mechanisms to encourage repeat play.
- Digitalization and platform design have integrated betting into everyday life, removing physical and temporal barriers.
- The World Health Organization (WHO) warns that digital betting is available almost anywhere and anytime, increasing accessibility.
- High-intensity platforms, including digital versions, facilitate continuous and prolonged participation in gambling.
- The WHO estimates about 1.2% of the global adult population has a gambling disorder, leading to mental health issues, financial difficulties, and family problems.
- Smartphone use, especially in low and middle-income countries, is expected to significantly drive the growth of the gambling sector.
- Mobile apps are the primary platform for sports betting due to portability, ease of use, and immediate access, leading to more impulsive bets.
- Digital notifications, promotions, and instant payment systems make spending easier and less perceptible, hindering users from setting limits.
- Psychological studies show that 'near misses' (losing close to winning) increase motivation to continue gambling, especially when personal control was perceived.
- Near misses activate brain reward circuits, creating an illusion of control or progress and encouraging continued play despite random outcomes.