Tres de cada 10 productos de belleza comprados en Colombia son 100% nacionales

TL;DR

Colombian cosmetics sales increased by 30% compared to imported products in the first half of 2025.
Haircare grew by 25% and makeup by 15%, with skincare up 20% and nails up 10%.
Products for lash and brow growth increased by 25%, indicating a trend towards natural beauty.
Hydrating hair masks (24%) and hair oils (16%) are top sellers in haircare.
Makeup preferences include fixers (8%) and mascaras (15%), with a demand for long-lasting formulas.
Facial serums with niacinamide and hydrating/regenerative properties are popular in skincare.
Vegan cosmetic products are growing at an 18% rate, driven by consumer demand for natural and eco-friendly options.
Men represent 15% of beauty store visitors, with sunscreen being their initial purchase, followed by serums and facial creams.
Purchasing behavior varies by city: Cali favors haircare, while Bogotá leads in makeup and skincare inspired by Korean cosmetics.
The Colombian beauty and personal care market is projected to surpass US$3.3 billion in 2025, with a projected CAGR of 5.54% until 2033.

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