Superintendencia de Industria y Comercio Recognizes Notoriety of Brand Monastery
Portafolio Journalist 04/08/2026 03:39 Updated: 04/08/2026 03:39
TL;DR
- MST Monastery, a Colombian luxury brand, has been recognized as a 'notorious mark' by the Superintendency of Industry and Commerce (SIC).
- This recognition grants reinforced protection for the brand's name, distinctive signs, and identity, even extending to categories beyond its primary operations.
- The declaration is based on evidence including international registrations, brand recognition studies, sales, advertising investment, distribution presence, digital traffic, and social media performance.
- Monastery aims to build value beyond its products, similar to global luxury brands like Prada and Gucci.
- In six years, the company has opened 26 stores in Colombia, three in the U.S., and expanded to Mexico, Spain, the Dominican Republic, Costa Rica, Ecuador, Guatemala, and Chile.