Bre-B Effect: The Digital Payment Shift Transforming Merchant Revenue

TL;DR

Bre-B is driving a change in how Colombian businesses sell and receive payments, impacting revenue and growth.
In March 2026, Bre-B processed $457.3 trillion in sales, a 34% increase from February.
Merchants using Bre-B saw their average monthly sales increase from $9.9 million to nearly $37 million, with growth rates between 98% and 160%.
The number of active Bre-B merchants grew by nearly 10% in March, reaching 83,050.
Digital payments via Bre-B accelerated transactions, with 4.27 million operations in March, a 60% increase from February.
The food and beverage sector showed the most dynamism, accounting for 44% of system-generated revenue.
Bre-B is improving access to credit, with 6,252 merchants becoming potentially eligible in March.
The system also enhances operational efficiency, with 116 companies using Bre-B for payroll, saving a combined $46.3 million.
Bogotá leads in revenue with $215 trillion transacted, while Soacha showed significant growth in QR code payments.

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