health
Private health insurance grows in Colombia: affiliates increase by 35% in three years
Compensar seeks to strengthen its offer with more prepaid medicine plans. Photo: Courtesy
TL;DR
- Affiliates to prepaid medicine in Colombia increased by over 35% in the last three years, reaching nearly 1.5 million.
- Colsanitas, Coomeva, and Colmédica lead the market, holding about 90% of the segment.
- Projected spending on private health plans in Colombia is expected to reach $16.5 trillion by 2026, up from $2.5 trillion in 2010.
- Coomeva's Integral Medicine product saw its highest sales since 2021, with over 45,000 new placements.
- Colmédica has expanded its network to 34 owned Medical, Dental, and Diagnostic Centers.
- The rise in private medicine is occurring amidst uncertainty in the public health system, potentially affecting 13 million users.
- Private health services are consolidating as an attractive alternative for Colombians seeking fast, reliable care with exclusive benefits.
- Diversification of services, including home care, telemedicine, prevention programs, and advanced technology, is key to maintaining affiliate loyalty.