Lovelytics Company Prepares for Expansion in Colombia: Will Increase Team by 40% in 2026

April 26, 2026

TL;DR

Lovelytics projects a 40% increase in its Colombian team during 2026, after growing by 69% in 2025.
Colombia is a strategic location for Lovelytics in Latin America, serving both local demand and export markets.
The integration of Datalytics has strengthened Lovelytics' local operations and global strategy.
The company is expanding its services to clients across various sectors nationally and regionally from Colombia.
Colombia ranks fourth in the region for AI adoption, according to the Latin American AI Index.
A key challenge is translating AI investments into concrete results, requiring industry-specific solutions.
Lovelytics works with sectors including banking, insurance, utilities, retail, oil & gas, and manufacturing.
A notable case is their work with Seguros SURA on the Longevo solution, personalizing experiences for over 100,000 users.

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