tech
April 15, 2026
'We will bring Uber's standard from big capitals to every corner of the country'
Uber announced this Monday its expansion to the 32 departments of Colombia. Photo: PORTAFOLIO
TL;DR
- Uber is expanding its services to operate in all 1,100+ municipalities across Colombia.
- The expansion covers all 32 departments, moving beyond its current presence in 23 cities.
- The company is offering three mobility solutions: Uber Economy, Uber Taxi, and Uber Moto.
- Uber is implementing differentiated pricing strategies for smaller municipalities.
- The expansion process includes opening registrations for drivers and lessors nationally.
- Colombia is considered one of Uber's top 10 most important markets globally.
- A study indicates that mobility platforms are considered essential by over 70% of users in Colombia.
- 88% of users find platforms like Uber to be the most reliable way to move around in terms of technology, safety, and service quality.
- 90% of people in unserved cities believe Uber's arrival would improve their quality of life and mobility.
- Currently, over 100,000 people earn income through Uber's rental services, plus over 30,000 taxi drivers using the app.